Sanity Injection

Injecting a dose of sanity into your day’s news and current events.

Posts Tagged ‘commercial’

McCain calls out federal census for $2.5M Super Bowl ad

Posted by sanityinjection on February 5, 2010

Senator John McCain wants to know why the federal government is spending $2.5 million on a 30-second commercial to air during the Super Bowl. The commercial is to remind people about this year’s 2010 federal Census.

McCain said, “The census happens every 10 years. Everybody knows it happens.” While that may not be entirely accurate among the non-political crowd, the simple fact is that the Census is not optional. We are required by law to participate. Why should the feds be spending $2.5 million to convince us to do what we have to do anyway? It’s like airing an ad that says, “Remember, tax day is April 15, don’t forget to pay your income taxes.”

Given the state of our economy, couldn’t we either have refrained from spending the $2.5M that we don’t have, or at least spent it on something helpful? In McCain’s words, “We shouldn’t be wasting $2.5 million taxpayer dollars to compete with ads for Doritos!”

Of course, this is red meat for conservative voters, and McCain is facing a conservative challenger in the Arizona Senate primary. But it’s also right up McCain’s alley as a long time spending hawk.

Advertisements

Posted in Current Events, Politics | Tagged: , , , , | 2 Comments »

Florida’s Tim Tebow to star in pro-life Super Bowl ad

Posted by sanityinjection on January 27, 2010

It’s been a while since there was anything controversial about the commercials aired during the Super Bowl. But this year promises to be different.

Even if you don’t follow college football, you have probably heard the name Tim Tebow. Star quarterback for the University of Florida, Tebow is the first player ever to win the Heisman Trophy as a sophomore and the first to both rush and pass for 20 touchdowns in a season.

Now set to enter the NFL draft this spring and begin his professional career, Tebow has made an unusual choice. He has agreed to star in a Super Bowl ad sponsored by conservative Christian group Focus on the Family. The ad tells the story of Pam Tebow (Tim’s mother)’s difficult pregnancy, during which she was advised by doctors to have an abortion to protect her own health. She refused, and gave birth to Tim.

There are two interesting aspects to this ad. First is the fact that nobody can remember a political issue ad such as this airing during the Super Bowl before. CBS – the network carrying the game this year – used to have a longstanding policy against “controversial” ads, but they have since loosened their rules. Except during a Presidential primary year, there’s rarely anything big going on politically when the Super Bowl is played, so there’s little incentive to spend the megabucks to pay for such an ad. Needless to say, pro-choice groups are lobbying CBS to kill the ad; surprisingly, CBS appears to be standing firm for the moment.

The second question is whether this is a good decision by Tebow. Well known at school as a devout Christian, no one doubts the sincerity of his motivation. But the NFL tries hard to avoid political controversy. Tebow and whatever team he ends up playing for will want fans to be eager to buy a Tebow jersey regardless of their political views. If taking a strong stand on this issue alienates half the fan base, that will cost Tebow and the NFL real money. I could even imagine certain teams rating Tebow lower on their draft boards over something like this.

Of course Tebow should not have to forego the right to speak his views simply because he plays football. There are many, many NFL players who are pro-life and also quite public about their Christian faith. But there is a difference between answering questions honestly – like beauty pageant contestant Carrie Prejean did – and going out of your way to shove your views in everyone’s face, like Barbra Streisand. Focus on the Family and its leader James Dobson have been particularly prone to controversy in the past. Choosing to associate yourself with them for your first foray into politics is like choosing to associate with Al Sharpton for your first foray into civil rights.

What do you think? Is it a good idea to have these kinds of ads during the Super Bowl? Is Tebow doing the right thing by speaking out?

Posted in Current Events, Politics, Sports | Tagged: , , , , , , , , , , | 3 Comments »