Sanity Injection

Injecting a dose of sanity into your day’s news and current events.

McCain calls out federal census for $2.5M Super Bowl ad

Posted by sanityinjection on February 5, 2010

Senator John McCain wants to know why the federal government is spending $2.5 million on a 30-second commercial to air during the Super Bowl. The commercial is to remind people about this year’s 2010 federal Census.

McCain said, “The census happens every 10 years. Everybody knows it happens.” While that may not be entirely accurate among the non-political crowd, the simple fact is that the Census is not optional. We are required by law to participate. Why should the feds be spending $2.5 million to convince us to do what we have to do anyway? It’s like airing an ad that says, “Remember, tax day is April 15, don’t forget to pay your income taxes.”

Given the state of our economy, couldn’t we either have refrained from spending the $2.5M that we don’t have, or at least spent it on something helpful? In McCain’s words, “We shouldn’t be wasting $2.5 million taxpayer dollars to compete with ads for Doritos!”

Of course, this is red meat for conservative voters, and McCain is facing a conservative challenger in the Arizona Senate primary. But it’s also right up McCain’s alley as a long time spending hawk.

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One Response to “McCain calls out federal census for $2.5M Super Bowl ad”

  1. More: The government claims that the advertising is worthwhile if it drives up the rate of people mailing back their census forms. According to them, each additional 1% of Americans that mail back the forms saves the government $85 million that would otherwise be spent to find and count them. If true, that would mean the $2.5 million would be well spent if even an additional 0.03%, or roughly 88,000 people, send in their forms because they saw the advertising:

    http://news.yahoo.com/s/ap/us_census_super_bowl;_ylt=AkY7klCtI5hPdNjdFgUFrBt0fNdF

    Of course, this is the federal government’s math. These are the people who think Social Security and Medicare make economic sense.

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